An example Opportunity
Harbour Street Physio
Why now
- Opening a second clinic. From their website: “Our second clinic opens in Example Bay this spring.”
- Hiring right now: a growing practice
Why this one
A well-reviewed local clinic whose online presence appears to have fallen behind the practice itself. A studio that can make the clinic look as good as its reviews suggest may have a genuine opening.
- An established business that has been trading for years, not a start-up that may disappear
- Their website and branding appear to sit below the standard of others in their market
- They already invest in winning customers, which suggests marketing is an active part of the business
- A local service business, where first impressions can affect new bookings
Likely workWebsite redesignBrand refreshSocial content
A way in
Don’t open with “your website could be better”. Lead with the business: how a first impression that matches their reviews could turn more of their existing enquiries into bookings. Name one specific change you would make, rather than offering “design services”.